Brazil are (fan) World Champions
9 Jun 2010

For the upcoming World Cup, the Brazilian football team can count on the most support from their home country. According to the Sponsoring 21+ study conducted by SPORT+MARKT, 74 percent of the representative population between the ages of 16 and 69 is either “Very interested” or “Interested” in the “Seleção”.

Commercial masters vs. TV Rights giants in the Champions League
21 May 2010

Two completely different economic models will come face to face in Madrid. 54% of Bayern Munich’s turnover originates from sponsorship and marketing. The German champions have been able to gain almost 160 million Euro commercially, which is much higher than their rivals Inter, where sponsorship income represents just 26% of the total (52.6 million Euro).

Cricketing innovations bowling women over
29 Apr 2010

Recent innovations in cricket such as the Twenty20 format have created a broad based appeal for the sport. It has caught the imagination of young, women and old alike. This is the result of the Sponsoring 21+ study conducted by SPORT+MARKT in the four key cricket markets of India, United Kingdom, South Africa and Australia.

Electronic Sports League (ESL) is the first sport league in the ESB-Network - Operator Turtle Entertainment rely on innovation consistently!
16 Apr 2010

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide.

Spanish football finance rules flawed, claims academic
6 Apr 2010

Proposals to cap the amount Spanish football clubs spend each year on player wages and transfers at 70 per cent of income will not help teams out of the red, a Spanish football finance expert has claimed.